2025年9月24日 星期三

網域驗證和ads.txt

1. 在新增網域輸入您的網域,然後按一下"新增"。

2. 在網域驗證下載檔案,用於驗證網域。

3. 使用名稱和密碼登入網頁託管服務。

4. 上傳驗證檔案。

5. 瀏覽ads.txt。










網域

要產生廣告收益並確保廣告品質,請驗證您的網域並定期更新 ads.txt 檔案。





2025年9月19日 星期五

Why it matters

If you are a Publisher, ads.txt will help you to:


Retain control over who sells your inventory

Improve the quality of the ads shown

Block unauthorized arbitrage and improve the overall user experience of your website.

Furthermore, complying with this initiative will show advertisers that your website is trustworthy and brand safe for their ads.


60% of the comScore 1000 publishers have already implemented ads.txt on their sites and this percentage will only increase


Publishers who are ads.txt compliant will be able to sell their inventory in curated markets - today major DSPs are already giving the option to advertisers to filter-out inventory that is not ads.txt certified 

Who is impacted

This initiative is only impacting monetization on embedded videos.


If you don't have any verified domain on your Dailymotion Studio, or if you don't export Dailymotion videos, you are not impacted by this initiative.

What is ads.txt

Ads.txt is an initiative from The IAB Tech Lab. The main goal to increase transparency in the programmatic advertising ecosystem. It is a simple method for publishers to declare who is authorized to sell their digital inventory.


The publisher puts a text file on his web server on the root level of the domain, it must be called ads.txt, and it must have its Read permissions set to “World”. The file must follow the IAB format (see below).


The file should list all of the companies that are authorized to sell the publishers’ inventory. This page will be crawled by DSPs and the information will later be checked against incoming bid requests to validate that the advertising system the ad request is coming from is authorized to sell the publisher's inventory.

Implement & manage Ads.txt on your domains

If you want to add additional lines to the ones provided in this guide or need additional information, use the following resource: IAB Ads.txt page


Publishers can create an ads.txt file in Notepad or any other basic text-editing program according to the specifications set out by the IAB. The Ads.txt file must contain the following fields:



Mandatory fields:


Domain name of the advertising system, SSP, or an ad exchange (ex. ‘google.com');

Publisher account ID (a unique string of numbers/letters);

Type of relationship (‘direct’ or ‘reseller’);

Optional field:


Certification authority ID (currently TAG ID);

Comments can be added in the file after the “#” symbol. The comments will not be taken into account by the crawler

This is how the string would look in an “/ads.txt” file:


google.com, pub-7019376976432612, RESELLER # video