天空桌面: Nancy Wu - 胡定欣
2026年2月17日 星期二
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Why it matters
If you are a Publisher, ads.txt will help you to:
Retain control over who sells your inventory
Improve the quality of the ads shown
Block unauthorized arbitrage and improve the overall user experience of your website.
Furthermore, complying with this initiative will show advertisers that your website is trustworthy and brand safe for their ads.
60% of the comScore 1000 publishers have already implemented ads.txt on their sites and this percentage will only increase
Publishers who are ads.txt compliant will be able to sell their inventory in curated markets - today major DSPs are already giving the option to advertisers to filter-out inventory that is not ads.txt certified
Who is impacted
This initiative is only impacting monetization on embedded videos.
If you don't have any verified domain on your Dailymotion Studio, or if you don't export Dailymotion videos, you are not impacted by this initiative.
What is ads.txt
Ads.txt is an initiative from The IAB Tech Lab. The main goal to increase transparency in the programmatic advertising ecosystem. It is a simple method for publishers to declare who is authorized to sell their digital inventory.
The publisher puts a text file on his web server on the root level of the domain, it must be called ads.txt, and it must have its Read permissions set to “World”. The file must follow the IAB format (see below).
The file should list all of the companies that are authorized to sell the publishers’ inventory. This page will be crawled by DSPs and the information will later be checked against incoming bid requests to validate that the advertising system the ad request is coming from is authorized to sell the publisher's inventory.
Implement & manage Ads.txt on your domains
If you want to add additional lines to the ones provided in this guide or need additional information, use the following resource: IAB Ads.txt page
Publishers can create an ads.txt file in Notepad or any other basic text-editing program according to the specifications set out by the IAB. The Ads.txt file must contain the following fields:
Mandatory fields:
Domain name of the advertising system, SSP, or an ad exchange (ex. ‘google.com');
Publisher account ID (a unique string of numbers/letters);
Type of relationship (‘direct’ or ‘reseller’);
Optional field:
Certification authority ID (currently TAG ID);
Comments can be added in the file after the “#” symbol. The comments will not be taken into account by the crawler
This is how the string would look in an “/ads.txt” file:
google.com, pub-7019376976432612, RESELLER # video
無極限之危情速遞(No Limit)|鄭爽|釋延能|胡夢媛|國語中字
https://dai.ly/x9xtkxe
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If you want to add additional lines to the ones provided in this guide or need additional information, use the following resource: IAB Ads.t...
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If you are a Publisher, ads.txt will help you to: Retain control over who sells your inventory Improve the quality of the ads shown Block un...








